| Editorial: On-campus
solicitations should be off-limits
Most college students exist off of couch change, selling loose cigarettes and
begging their parents for money. It’s a
tenuous arrangement, but it works out nicely.
The thing is, lots of people want your money—all
of it.
If you were passing by the sidewalk in front of
the Wabash Campus Building, 623 S. Wabash Ave.,
April 19, you probably noticed a coven of women
dressed like hookers handing out free samples
of “Axe Deodorant Body Spray.” You
know, it’s the stuff that leaves you smelling
like gas station soap.
This isn’t a new thing, however. Despite
the sudden appearance of trollops in cavalry twill
blocking pedestrian traffic, businesses hawking
junk on and around college campuses seems precisely
in tune with the crocuses and tulips every spring.
Hats and T-shirts emblazoned with moronic slogans,
samples of soda and chewing gum and of course,
the ubiquitous credit card company all prowl around
Columbia’s campus in the hope of snagging
more soft-headed consumers.
Frankly, we’ve had enough of it.
First you had to flip through ads in magazines
or mute the television to avoid advertisements.
Then came commercials in movies, where you had
the privilege of forking over $9 to watch 30 minutes
of commercials for unreliable automobiles, candy
bars stuffed full of obesity accelerants and hair
products almost guaranteed to give you scalp cancer.
And now this.
By the time we reach retirement we’ll probably
have to contend with skydivers emblazoned with
corporate logos dropping out of nowhere and into
the kitchen during dinnertime.
We’re bombarded with advertisements every
day and it takes a certain type of person to effectively
filter it all out. Not all of this is easily dismissed
for some people. Some people are captive the instant
they hear a catchy jingle, see bright colors or
read a snarky pitch line. For the rest of us,
it’s just annoying.
Never mind the issue of money. Many of the products
targeted at the college demographic are overpriced
and poorly manufactured, but we’re told
that we must have these things if we are to become
an “exclusive” member (how can you
be exclusive if everyone else is just like you?)
of the sexy/cool/talented/successful of our age
bracket.
This is beyond intolerable. Prostitution is dicey
to begin with, but whether you’re paying
someone to manipulate your fun bits or dress you
in the newest couture for an ego boost, they’re
both distasteful as hell.
Give us a bit of credit. We see your damn ads
on buses, on billboards and even in the bathroom.
Let us make up our own minds about what to buy,
and give us a bit of respect in the meantime.
And while you’re at it, stay the hell off
the sidewalk.
|